MARKETING GOALS:

• Develop custom-built eCommerce Website
• Incorporate 3D video tour and visual product builder to increase customer engagement and conversion rate
• Set up advanced analytics and PPC conversion tracking for ad retargeting
• Create referral program and automate email campaign

PROJECT OVERVIEW:

Venmark helped CycleBoard develop a higher converting eCommerce website and online sales funnel.

CycleBoard manufactures and sells premium 3-wheel electric scooters for tech-savvy consumers. We helped them build an online brand presence that showcased their products and connected with their audience. This included a complete website redesign with advanced analytics and third-party service integrations.

CycleBoard’s early online marketing efforts were given limited attention due to the lack of profitability in their ad campaigns. We helped them automate their email marketing campaigns and set up retargeting pixels for various ad networks. This allowed CycleBoard to learn more about their audience demographics and segment their marketing funnels, which more than doubled their conversion rate.

October 2016 saw record-breaking CTR (Click-Through Rates) of 15% for their online ads with the combination of laser-focused targeting and highly engaging content. Several ads had over 500,000 impressions with less than $200 spent. Among other successful results, we increased their e-mail open rates and click-through rates by over 100% each and now maintain an automated buyer referral system that has the highest conversion rate among all sales channels.